IBUCHI was founded in 2019 by Ifeoma Amaechi whom describes the brand as being a reflection of the culture, embodying the African spirit, and respecting the print. IBUCHI's bold and bright aesthetic is a reflection of Amaechi's Igbo-Nigerian heritage and vibrant culture. IBUCHI's focus is to be a primary brand in activewear/athleisure while being a representation of beauty, elegance, and strength.