IBUCHI is a contemporary gym wear brand with a focus on delivering an array of styles to compliment any gym activity. Founded in 2019 by Ifeoma Amaechi  former athlete and current creative director it was her mission to create a brand that reflected diversity. Fashion has always been apart of Ifeoma's life as she studied in hopes to be a fashion editor and also had aspirations of starting her own shoe line. In 2017 IBUCHI was born after playing sports in uni and not being able to find outfits that reflected her sense of style.